Parmount Pictures Lauches Online Store With Fan-Favorite FIlm Merchandise, DVDs and Blu-rays

HOLLYWOOD, CA - The Paramount Pictures online movie merchandise store - www.ParamountStore.com - has gone live, boasting a large array of collectibles based on some of the studio's most popular films, as well as an extensive selection of DVDs and Blu-rays, it was announced today by Michael Corcoran, President, Paramount Consumer Products and Recreation.  A one-stop shop for Paramount merchandise and home entertainment products, the site features goods based on blockbuster hits, perennial favorites and enduring classics including PARANORMAL ACTIVITY, FERRIS BUELLER'S DAY OFF, MISSION: IMPOSSIBLE, OLD SCHOOL, PRETTY IN PINK, GREASE, THE GODFATHER and many, many more.

Consumers can purchase DVDs or Blu-rays of some of their favorite films and register to receive additional savings on home entertainment purchases.  Branded film merchandise includes t-shirts, caps, mugs, mouse pads and collectible pins and the store also carries products featuring the iconic Paramount Pictures logo.  Additional customized merchandise will be rolled out over the coming months and the store will be developing fan clubs for select existing and upcoming films.  The store is developed, managed and operated by VIP Partnership, a leading operator of entertainment-related online stores, under license from Paramount Licensing. 
 
"Our new online store makes Paramount branded merchandise and home entertainment products available to consumers with speed and ease," said Corcoran.  "We can now make difficult-to-find products available to fans while enhancing brand awareness for our properties, which benefits consumers, licensees and retailers." 

Mark Kaminky, Managing Partner of VIP Partnership Group, said, "Bringing sought-after film-based merchandise to the fans is the main focus of the Paramount Store.  Consumers can find a wide range of products that will help them demonstrate their enthusiasm for Paramount's terrific films and the store will actively draw from the fans for new merchandise ideas and concepts."

About Paramount Licensing
Paramount Licensing handles licensing rights worldwide for properties of Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies.  Paramount Licensing has established robust licensing programs for Paramount's extensive library of films and current releases through merchandise, stage plays, publishing, and recreation programs. Visit Paramount Licensing at www.paramountlicensing.com .
 
About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment.  PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About VIP Partnership
VIP is the leading provider of affinity based programs for entertainment properties broadcast and distributed by major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Paramount Pictures, FX Network and Liberty Media. VIP's turnkey programs allow media companies to reach their fans in an interactive manner that builds fan awareness, loyalty and revenue.  Since its inception in 2001, VIP has deployed its fan programs, including fan stores, custom fan merchandise, collectible prop and wardrobe auctions, and fan clubs, to create profitable connections among entertainment entities and their fans. Visit VIP at www.vippartnership.com.