Twizzlers Celebrates Release of The Amazing Spider-Man with a Twisty Web of Amazing Prizes

Hershey, PA, May 15, 2012 - Twizzlers® Candy has teamed up with Sony Pictures to mark the debut of the The Amazing Spider-Man™ by challenging fans nationwide to swing into action and help the hero build a virtual web of Twizzlers Twists to unlock sweet prizes and exclusive content. Beginning May 13 through July 7, 2012, fans can visit www.Facebook.com/Twizzlers once daily to add a Twizzlers Twist to The Amazing Spider-Man's web in three scenes that depict the chapters of The Amazing Spider-Man story for a chance to win unique prizes, including a trip to the next Spider-Man movie set.

"From the candy's signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans' movie experience both on and offline," said Anna Lingeris, spokesperson for the Twizzlers brand. "We're excited to team up with Sony Pictures to bring added excitement to The Amazing Spider-Man through this unique online experience and the chance to win a trip to the set of the next Spider-Man film."

Now through July 7, 2012, consumers nationwide can visit www.Facebook.com/Twizzlers to help build the virtual web for a chance to score amazing prizes, including a Sony Blu-Ray Disc Home Theatre System, The Amazing Spider-Man t-shirts, one-month digital subscriptions to Marvel Digital Comics Unlimited™ and more. One grand prize winner will receive an all expenses paid trip to visit the set of the next Spider-Man movie, including spending money as well as airfare, hotel stay for up to three friends. Fans can add a Twizzlers Twist to the web and "tag it" in each of the three different movie scenes once per day, increasing their chances of winning with each piece. Winners will be announced after July 12, 2012. The three scenes and prize sets in The Amazing Spider-Man's Twizzlers Twisted Web promotion include:

• Scene 1: Intro to a Hero (May 14-31) - Autographed script pages and The Amazing Spider-Man t-shirts
• Scene 2: The Arachnid Ascends (May 31-June 18) - Autographed The Amazing Spider-Man posters, standard The Amazing Spider-Man posters and one-month digital subscriptions to Marvel Digital Comics Unlimited™
• Scene 3: The Final Showdown (June 18-July 7) - Sony Blu-Ray Disc Home Theatre System and pairs of movie tickets redeemable for The Amazing Spider-Man film

In addition to unlocking three unique sets of The Amazing Spider-Man prizes, fans can access exclusive movie content including The Amazing Spider-Man movie trailer and Peter Parker's photo album on www.Facebook.com/Twizzlers.

The Amazing Spider-Man also will take a starring role in a national television commercial for Twizzlers Candy. The commercial will feature the hero flying around town with the help of Twizzlers Twists and air from May 14 to July 8, 2012. Specially marked packages of 16 ounce Twizzlers Candy featuring The Amazing Spider-Man are available while supplies last at mass grocery and drug stores nationwide.
For more information and to begin adding to The Amazing Spider-Man's Twisted Web, visit www.Facebook.com/Twizzlers.